Person, Food, Meal, Restaurant, Shelf, Sweets, Birthday Cake, Cafeteria, Shop, Icing

 

 

 

Brand Reputation Manager

Hong Kong

Brand Reputation Manager

  • Hong Kong
  • Group Communications Division
  • Full time

Job Scope:

  • To oversee reputation management and ensure consistent editorial components of marketing activity.

 

Scope & Range:

  • Drive communications process to support brand reputation management and share of voice.
  • Ensure brand voice consistency across marketing communications channels.
  • Drive communications strategy for key brand initiatives and CSR, i.e. sustainability and diversity & inclusion.
  • Provide editorial support for brand marketing communications activity.

 

Objectives & Strategies:

  • Write Group press releases and relevant website updates.
  • Ensure consistent style and tone of both brand and hotel content.
  • Write party lines to ensure high level brand reputation management.
  • Support CRM team with editorial direction and timely broadcast of Group EDMs.
  • Speech writing support for key corporate departments.
  • Update and maintain Group marketing material content.
  • Establish best practise tools and training for hotels.
  • Write annual sustainability report and proactively market.

 

Key Skills & Competencies:

  • Clear communications skills, articulate and compelling communication style.
  • Corporate social responsibility experience and training.
  • Crisis management experience.
  • Ability to write clearly and succinctly in a variety of communication settings and styles, appropriate to relevant audiences.
  • Strong attention to detail.
  • Proven track record with project management skills.
  • Capable of creative thinking, working with flair and imagination.

 

General Duties:

  • Attend internal meetings as required for the role.
  • Additional responsibilities may be defined at MOHG’s discretion.

 

Education & Experience:

  • Native English speaker.
  • Bachelor’s degree in Marketing, PR, English or related field.
  • Minimum 2 years experience, ideally in corporate communications.

Apply Now

Not You?

You will now be directed to a page to complete your application