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Digital and Social Media Manager

Madrid, Spain, Madrid, Spain

Digital and Social Media Manager

  • Madrid, Spain
  • Sales & Marketing Division
  • Full time
  • Closing at: Jan 28 2022 at 23:55 CET

With more than 300 colleagues, we are seeking Digital and Social Media Manager with the passion to deliver the best service and exceed our colleagues expectations.

The Company

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most prestigious hotels and resorts. The Group now operates or has under development 41 hotels with more than 11,000 rooms in 25 countries in key business and leisure destinations.

The Hotel

Renowned Parisian designers Gilles & Boissier, have created a sophisticated residential design for the 100 rooms and 53 suites, including several one-of-a-kind specialty suites, featuring unique design elements inspired by the hotel’s historic connections to the city, Spanish culture, and art.

With a stunning and meticulous restoration that celebrates César Ritz’s pioneering spirit, a prestigious central location, five restaurants and bars overseen by one of Spain’s most celebrated chefs and exceptional leisure and wellness facilities, Mandarin Oriental Ritz, Madrid is set to become the city’s most luxurious hotel.

Duties and Supporting Responsibilities

Social Media

• Responsible of managing all Digital and Social Media Platforms for MRMAD with major focus on increasing the engagement in our Social Media Channels (focus in Instagram, Facebook, Twitter).

• To act alongside PR Manager (Hotel Spokesperson) as the Hotel Social Media spokesperson and/or responsible for the company’s e-reputation.

• Responsible of the Social Media Strategy Plan: Owned, Paid and Earned Media.

• Curating, creating audiovisual, visual and written content – liaising when appropriate with the relevant departments within the hotel to secure needed information.

• Development of Monthly Editorial content strategy for all social media activities.

• Design and execution of the PPC Plan (Always-On Media Investment: Social Ads, Display, SEM).

• Plan and management of influencers relations (hunting, seeding and contact, commitment design, negotiation, briefing development, follow-up, monitoring, reporting).

• Support PR Manager in maintaining and building close relationships with leading industry related bloggers and web editors with a view to achieving the maximum and properly positioned online exposure.

• Close liaison with our Corporate Social Media Team to craft specific promotions via social media and to oversee updates.

• Responsible for our Monthly Reporting on social media and website statistics and analytics.

• Social Media listening duties.

• Build and maintain a close relationship with other Digital Marketing Responsible in order to lead the Digital hotel voice in the local hostelry industry.

Photography and videography

• Responsible of art, photography, video, and layout design, for the omni channel business.

• Coordinating and scheduling projects within local creative partners, as well as managing the creative team’s day-to-day performance, ensuring project goals are met, adhering to approved timelines and budgets.

• Determine areas of opportunity, making recommendations and implementing efforts to maximize content consumption.

Customer Relationship Management

• Responsible of strategies and tactics to meet local DDBB objectives (creation, awareness, website traffic).

On-line partners

• Liaising and build relationships with online partners on promotional opportunities such as competitions, promotions, events, etc.

• Proactively leverage the brand’s robust content and portfolio of digital products.

• Responsible of all digital projects, i.e.: brand videos, F&B weekly recipes, 360º room tours, etc.


• Assist with developing Annual Marketing Plan and yearly Budget instructions.

• Responsible of the Digital Marketing Plan

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