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Digital Marketing Executive

Geneva, Switzerland, Genève, Switzerland

Digital Marketing Executive

  • Geneva, Switzerland
  • Sales & Marketing Division
  • Full time

Responsibilities:

  • Be the guardian of the hotel's social media platforms
  • Propose and develop social media campaign (for brand building and for tactical offers) to help achieve social media exposure and to drive followers
  • Draft reply to social media comments
  • Identify new advertising opportunities on social media and eCommerce
  • Promote marketing channels, including GDS and MO reservations
  • Market & evaluate Madarin Oriental Geneva's online presence, including search engine optimization, partners, links, online promotions and premium partners’ website updates
  • Monitor the hotel’s online presence on travel portals such as Expedia and TripAdvisor
  • Plan, organize and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos.
  • Ensure up-to-date, brand-appropriate web site copy for the hotel.  Liaise with appropriate corporate and property colleagues to update the hotel site regularly.
  • Liaise with global digital marketing team to coordinate pay-per-click, meta search and email marketing campaigns to increase direct digital bookings to the hotel.
  • Provide local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity in order to optimize return on paid search marketing.

GENERAL DUTIES

  • Work closely with the Senior Marketing Communication Manager to prepare and update the annual Sales, Marketing and Digital Communications Plan
  • Perform any other reasonable duties as required by the management from time to time.

 Requirements

  • Have a minimum of 1.5 year experience in the similar position, preferably in a luxury setting.
  • Flexible schedule is required, including evenings and weekends
  • Have excellent communication and organization skills.
  • Must be able to work in a high-pace and dynamic operation.
  • Must be detailed oriented, excellent computer skills necessary.
  • Have a pleasant, friendly and helpful manner.
  • Excellent organizational skills and communication skills are necessary.
  • Work in a safe, prudent and organized manner.
  • Able to handle multiple tasks at one time.
  • Able to consistently delight and satisfy our guest.
  • Able to handle guest requests in a detailed manner.

Working with us means…

We are dedicated to delighting our guests and to delighting our colleagues. We are committed to becoming the best and we emphasize working together to achieve this goal. We support acting with responsibility.

Working with us means working harmoniously, respectfully, passionately, and towards personal growth. Working with us means that you will be personally valued. From the initial interview through the comprehensive orientation to the numerous Learning and Development programmes, we are committed to providing a Mandarin Oriental ‘Colleague Journey’ that exceeds colleague expectations.

Equal Employer Opportunity Statement

Mandarin Oriental Hotel Group provides equal employment opportunities (EEO) to all colleagues and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Mandarin Oriental Hotel Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Mandarin Oriental Hotel Group expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Mandarin Oriental Hotel Group’s colleagues to perform their job duties may result in discipline up to and including discharge.

 
 
Closing date: Sep 01, 2021

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