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Director of Marketing Communication

Luzern, Switzerland, Luzern, Switzerland

Director of Marketing Communication

  • Luzern, Switzerland
  • Sales & Marketing Division
  • Full time

We’re looking for a Director of Marketing Communication to join the pre-opening team at Mandarin Oriental Palace, Luzern.

The iconic Hotel Palace Luzern first opened in 1906 and is located in the heart of the city, on the shores of Lake Lucerne. The multi-million-dollar renovation will include the restyling of all guestrooms and suites, the redesign of the public areas, restaurants and bars as well as the landscaping of the outdoor grounds. Following the completion of the renovation, Mandarin Oriental Palace, Luzern will comprise 146 rooms and suites offering excellent views of the lake and mountains. There will be a restaurant and a bar together with a variety of social and meeting facilities and a spa and fitness room.

The Director of Marketing Communication will be responsible for the following duties:

  • To oversee the creation and management of the brand identity for the hotel and all its outlets
  • To oversee the production of all brand identity materials, collateral and the development of new promotional materials
  • To ensure adherence to MOHG CID guidelines for all promotional materials
  • To oversee budget reconciliation of MOHG International Advertising Campaign (IAC)
  • To manager all phases planning to briefing and implementation of the hotel’s annual advertising plan; coordinate with MOHG advertising department on all matters related to creative and media planning
  • To act as Brand ambassador internally and externally as well as hotel spokesperson where appropriate
  • To design and execute PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national and international media, showcasing its main USPs and highlighting MOHG’s competitive advantages
  • To implement tactical media relations activity in line with hotel’s business needs and objectives
  • To ensure strong working relationship with MOHG’s international PR network and MOHG Corporate Communications Team for maximum reach of initiatives
  • To ensure hotel receives regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions
  • To manage the Hotel’s Press Office:
    • Maintain strong relationships with local and international media
    • Develop and write newsworthy and creative press releases to pitch to appropriate media
    • Create bespoke itineraries and host all local and international media visits
    • Draft Q&As and fully brief senior management for media activity
    • Keep press kit and photographic library updated
  • To develop, manage and monitor the Hotel’s social media channel strategy
  • To work with global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and Spa.
  • To plan, organise and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos.
  • To ensure up-to-date, brand-appropriate web site copy for the hotel.  Liaise with appropriate corporate and property colleagues to update the hotel site regularly.
  • To oversee web traffic analysis to create and execute a successful digital marketing strategy
  • To liaise with global digital marketing team to coordinate PPC, meta search and email marketing campaigns to increase direct digital bookings to the hotel. Ensure social media activity is coordinated with paid campaigns.
  • To provide local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity in order to optimise return on paid search marketing.
  • To act as the primary digital and ecommerce contact for the hotel when new website, mobile or social media capabilities are implemented.  Work with the global digital team to facilitate testing for new digital capabilities through structured testing and feedback tools.

What we are looking for:

  • Must have a previous experience in a similar role within luxury hospitality, luxury retail, agency or marketing environment.
  • Effective time management, communication and presentation skills.
  • Excellent verbal and written communication in German and English.
  • Highly competent in using Word, Excel and Powerpoint




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