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Director of Marketing Communications

Boston, MA, United States, Massachusetts, United States

Director of Marketing Communications

  • Boston, MA, United States
  • Sales & Marketing Division
  • Full time

The Group

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world.  Increasingly recognized for creating some of the world’s most sought-after properties, the Group provides 21st century luxury with oriental charm. Above all, Mandarin Oriental is renowned for creating unique hotels through distinctive design and a strong sense of place, luxury hotels right for their time and place. The Group regularly receives international recognition and awards for quality management and legendary service hospitality. 

Our Hotel

This position is located at Mandarin Oriental Boston. Holding both the AAA Five Diamond and the Forbes Five-Star awards, Mandarin Oriental, Boston enjoys a coveted location in beautiful Back Bay. With a sophisticated yet relaxed atmosphere, the hotel offers the perfect blend of luxury and style.

Overview

Responsible for the development, implementation, execution and budget control of the hotel's annual marketing and communications strategy. Oversee all matters relating to the marketing and communications plan including media relations, digital marketing, consumer relationship management, social media, advertising, brand identity and collateral production as well as all other marketing activities for the hotel to ensure fully integrated campaigns.
 
Work closely with the Director of Commerce to ensure the marketing and communications strategy supports the hotel's revenue generating efforts.
 
DUTIES & RESPONSIBILITIES
 
Brand Identity
 
• Oversee the creation and management of the brand identity for the hotel and all its outlets
• Oversee the production of all brand identity materials, collateral and the development of new promotional materials
• Ensure adherence to MOHG CID guidelines for all promotional materials
 
Advertising
 
• Oversee budget reconciliation of MOHG International Advertising Campaign (IAC)
• Oversee all phases planning to briefing and implementation of the hotel's annual advertising plan; coordinate with MOHG advertising department on all matters related to creative and media planning
• Ensure adherence to MOHG CID guidelines for all advertising
 
Public Relations
 
• Act as Brand ambassador internally and externally
• Act as hotel spokesperson where appropriate
• Design and execute PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national and international media, showcasing its main USPs and highlighting MOH G's competitive advantages
• Implement tactical media relations activity in line with hotel's business needs and objectives
• Ensure strong working relationship with MOHG's international PR network and MOHG Corporate Communications Team for maximum reach of initiatives
• Ensure hotel receives regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions
• Manage the Hotel's Press Office:
o Maintain strong relationships with local and international media
o Develop and write newsworthy and creative press releases to pitch to appropriate media
o Create bespoke itineraries and host all local and international media visits
o Draft Q&As and fully brief senior management for media activity
o Keep press kit and photographic library updated
• Direct crisis communications in counsel with MOHG Corporate Communications team
• Produce hotel's monthly Public Relations reports for Group Communications
 
Social Media
 
• Develop, manage and monitor the Hotel's social media channel strategy
• Ensure adherence to MOHG social media guidelines
• Work with global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and Spa.
 
Customer Relationship Management
 
• Maintain frequent contact with the hotel's guests and clients through direct marketing activities
• Develop an overall annual direct marketing plan
• Establish, maintain and expand the hotel's database
• Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world
• Oversee consumer events as required
 
Photography / Videography
 
• Plan, organise and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos
• Organise photography for VIP visits, exhibitions and social functions
Digital Marketing / E-Commerce
• Ensure up-to-date, brand-appropriate web site copy for the hotel. Liaise with appropriate corporate and property colleagues to update the hotel site regularly
• Ensure news related information, photography, videography and press releases are updated and featured as appropriate for all audiences
• Oversee web traffic analysis to create and execute a successful digital marketing strategy
• Liaise with global digital marketing team to coordinate PPC, meta search and email marketing campaigns to increase direct digital bookings to the hotel. Ensure social media activity is coordinated with paid campaigns.
• Provide local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity in order to optimise return on paid search marketing.
• Act as the primary digital and ecommerce contact for the hotel when new website, mobile or social media capabilities are implemented. Work with the global digital team to facilitate testing for new digital capabilities through structured testing and feedback tools.
 
Budget Control
 
• To prepare annual expenditure proposal for all marketing and communications activities
• To forecast and allocate the approved budget as per ongoing activities on a monthly basis
• To control all expenditure to be in line with hotel's business activities
 
GENERAL DUTIES
 
• Attend General Manager's cocktail receptions, annual parties and other social functions
• Together with the Director of Commerce, prepare and update the annual Sales, Marketing and Communications Plan
• Attend MOH G's annual PR roadshow events as outlined in the hotel's Marketing plan
• Perform any other reasonable duties as required by the management from time to time
 
Miscellaneous
 
• Develop and launch the overall marketing strategy of hotel post renovation and post COVID recovery, with
increased competition and doubled luxury inventory in Boston
• In collaboration with the General Manager, further insert hotel into the local community (candidate
must already be actively involved)
• Curate and promote hotel as wellness destination showcasing its unique spa and wellness retreat offerings
• Activity engage and participate in community projects, programming and events
• Build brand partnerships in order to drive engagement, promote awareness and generate revenue
opportunities for hotel
• In cooperation with the marketing team of the leases, position the new food & beverage outlet as Boston’s
premier bar and dining concept
• Other duties as assigned by the executive leadership team.
 
Requirements
  • Minimum 5 years working experience in Marketing and Communications, preferably in the luxury market hotel industry
  • Fluent in English, written and verbal communication
  • Proven solid work history with social media and various platform
  • Active participation in local community and brand partnerships
  • Familiarity working with national and local media writers, and lifestyle influencers
  • Ability to manage multiple projects at different stages of development at once without sacrificing quality of execution
  • Proactive, creative problem solver
  • Strong level of creativity for development of storylines
  • Independent individual contributor and collaborative team player
  •  

Working with us means…

We are dedicated to delighting our guests and to delighting our colleagues. We are committed to becoming the best and we emphasize working together to achieve this goal. We support acting with responsibility.

Working with us means working harmoniously, respectfully, passionately, and towards personal growth. Working with us means that you will be personally valued. From the initial interview through the comprehensive orientation to the numerous Learning and Development programmes, we are committed to providing a Mandarin Oriental ‘Colleague Journey’ that exceeds colleague expectations.

Become a Fan of MO! Click the links below to learn more about us!

Facebook: https://www.facebook.com/MandarinOrientalBoston?ref=ts

Twitter: https://twitter.com/MO_BOSTON

Instagram: https://www.instagram.com/mo_boston/

YouTube: https://www.youtube.com/user/MOHotels?feature=watch

LinkedIn: https://www.linkedin.com/company/mandarin-oriental-hotel-group/

Equal Employer Opportunity statement:

Mandarin Oriental Hotel Group provides equal employment opportunities (EEO) to all colleagues and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Mandarin Oriental Hotel Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.

Mandarin Oriental Hotel Group expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Mandarin Oriental Hotel Group’s colleagues to perform their job duties may result in discipline up to and including discharge.

 

 
Closing date: Jul 01, 2021

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