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Director of Marketing Communications

Hong Kong

Director of Marketing Communications

  • Hong Kong
  • Sales & Marketing Division
  • Full time
  • Closing at: Aug 31 2022 at 23:55 HKT

Mandarin Oriental, Hong Kong is the group's flagship hotel, and an icon in its own right. 

Responsibilities

  • Responsible for the development and execution of the hotel’s strategic and integrated marketing communication plan which include public relations, social strategy, and communications across all channels that support MOHKG’s business objectives, elevate hotel visibility and positive perception of the hotel in the local community and key source markets, its F&B operations, and all other revenue generation areas.
  • Develop and deploy a creative and effective content strategy across all marketing touchpoints including owned and earned channels.
  • Establish relationships with local, regional and international media and influencers through active engagement, media/press trips, story pitching and third-party collaboration.
  • Manage the hotel’s digital content strategy and working closely with The Director of Commercial Strategy on the hotel’s overall digital marketing strategy to drive social media followers’ growth, engagement rate and ecommerce revenue.
  • Monitor and provide market insights with strong knowledge in the market conditions including trends and shifts, competition’s social media and marketing communications activities.
  • Develop and disseminate media statements, ensure all crisis communications protocols are updated and ready for use in response to an issue or crisis at the hotel or the city.
  • Partner and collaborate with Revenue management, F&B and Spa to develop annual promotional and marketing activities calendar to optimize revenue.
  • Manage Corporate appointed agencies relationships, as brand guardian.
  • Support copy writing and all guest facing marketing materials.
  • Spearhead the hotel’s community relations, CSR activities, brand marketing partnership and the hotel’s overall award acquisition strategy.
  • Develop and manage the annual advertising and promotion budget.
  • Analyze, report and optimize marketing channel to understand and improve key customer engagement and acquisition metrics and communicate with all stakeholders on key business metrics, progress, and issues to ensure alignment and high visibility, allowing timely involvement from the stakeholders when required.

Requirements

  • Degree holder or above in Hotel Management, Public Relations, Marketing, Communications, Journalism, or Digital Marketing.
  • A minimum of 5 to 8 years’ relevant experience, preferably in luxury hotel or similar environment.
  • Proven track record in delivering high quality marketing communications and editorial coverage.
  • Ability to curate contents or events, develop story angles and strong story pitching.
  • Strong Leadership, proactive and creative with excellent interpersonal and communications skills.
  • Excellent project management, results driven and budgetary control.
  • Strong relationships with media, community, and business contacts.
  • Strong command of both written and spoken English, and proficiency in Cantonese and mandarin will be an advantage.
  • Self-driven with high self-efficacy and multi-tasking ability with quality results.

 

For application, please submit online application at our company career website at www.mandarinoriental.com/careers or email to  MOHKG-hr@mohg.com or WhatsApp 6011 0790.  

By applying to this position, you agree to Mandarin Oriental Hotel Group (“MOHG”) communicating with you and sending you information in relation to MOHG – in particular, you agree that MOHG may notify you of relevant human resources related matters, such as keeping you informed of new employment opportunities that may be of interest to you. 

MOHG is an equal opportunity employer.  Personal data collected will be treated in strict confidence and be used exclusively for recruitment purpose. Applicants who are not contacted for an interview within six weeks may consider their applications unsuccessful at this time.

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