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Director of Marketing Communications

Shenzhen, China, Guangdong, China

Director of Marketing Communications

  • Shenzhen, China
  • Full time

Mandarin Oriental is an award-winning owner and operator of luxury hotels and residences in some of the world’s most sought-after destinations. Our properties are positioned amongst the leaders in their local markets delivering contemporary luxury and a unique sense of place while reflecting the Group’s oriental heritage. We are dedicated to delighting our guests and to delighting our colleagues. Working with us means working harmoniously, respectfully, passionately, and towards personal growth. 

Mandarin Oriental, Shenzhen is actively recruiting a Director of Marketing Communications to drive the hotel from pre-opening to operations. The Director of Marketing Communications will report directly to the General Manager.


  • Oversee the creation and management of the brand identity for the hotel and all its outlets
  • Oversee the production of all brand identity materials, collateral and the development of new promotional material
  • Oversee budget reconciliation 
  • Oversee all phases planning to briefing and implementation of the hotel’s annual advertising plan; coordinate with MOHG advertising department on all matters related to creative and media planning
  • Act as Brand ambassador internally and externally 
  • Design and execute PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national and international media, showcasing its main USPs and highlighting MOHG’s competitive advantages
  • Implement tactical media relations activity in line with hotel’s business needs and objectives
  • Ensure strong working relationship with MOHG’s international PR network and MOHG Corporate Communications Team for maximum reach of initiatives
  • Ensure hotel receives regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions
  • Direct crisis communications in counsel with MOHG Corporate Communications team
  • Develop, manage and monitor the Hotel’s social media channel strategy
  • Work with global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and Spa.
  • Maintain frequent contact with the hotel’s guests and clients through direct marketing activities
  • Develop an overall annual direct marketing plan
  • Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world
  • Ensure up-to-date, brand-appropriate web site copy for the hotel.  Liaise with appropriate corporate and property colleagues to update the hotel site regularly
  • Ensure news related information, photography, videography and press releases are updated and featured as appropriate for all audiences
  • Oversee web traffic analysis to create and execute a successful digital marketing strategy
  • Liaise with global digital marketing team to coordinate PPC, meta search and email marketing campaigns to increase direct digital bookings to the hotel. Ensure social media activity is coordinated with paid campaigns.
  • Provide local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity in order to optimise return on paid search marketing.
  • Act as the primary digital and ecommerce contact for the hotel when new website, mobile or social media capabilities are implemented.  Work with the global digital team to facilitate testing for new digital capabilities through structured testing and feedback tools.
Closing date: Dec 31, 2021

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