Person, Food, Meal, Restaurant, Shelf, Sweets, Birthday Cake, Cafeteria, Shop, Icing

 

 

 

Ecommerce/Digital Marketing Manager 电子商务/数字营销经理

Guangzhou, Guangdong, China

Ecommerce/Digital Marketing Manager 电子商务/数字营销经理

  • Guangzhou
  • Sales & Marketing Division
  • Full time
  • Closing at: Apr 9 2022 at 23:55 HKT

 Duties and Supporting Responsibilities:

  • Be the guardian of the hotel’s social media platforms
  • Propose and develop social media campaign (for brand building and for tactical offers) to help achieve social media exposure and to drive followers
  • Draft reply to social media comments
  • Identify new advertising opportunities on social media and eCommerce
  • Coordinate direct marketing with business partners
  • Promote marketing channels, including GDS and MO reservations
  • Market & evaluate MOGZH online presence, including search engine optimization, partners, links, online promotions and premium partners’ website updates
  • Monitor the hotel’s online presence on travel portals such as Wechat, Weibo, Little Redbook and OTAs
  • Assist in organizing photo shoots for hotel photography and videography
  • Assist in developing, maintaining, and managing annual marketing budget and expenses, social media & eCommerce in particular

 

Job Requirements:

  • Degree holder in Marketing or eCommerce Management or related discipline
  • At least 2 years solid experience in similar capacity, preferably in luxury hospitality field
  • Excellent communications skills, articulate and compelling communication style
  • Ability to write clearly and succinctly in a variety of communication settings and styles, appropriate to relevant audiences
  • Strong attention to detail
  • Proven track record with project management skills                                         
  • Capable of creative thinking, working with flair and imagination
  • Good writing skills in both English and Chinese

 

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