Person, Food, Meal, Restaurant, Shelf, Sweets, Birthday Cake, Cafeteria, Shop, Icing

 

 

 

Marketing Specialist

Prague, Czech Republic, Praha, hlavní mesto, Czech Republic

Marketing Specialist

  • Prague, Czech Republic
  • Sales & Marketing Division
  • Full time

SCOPE AND RANGE

 

Create and drive marketing communications plan. Oversee all matters relating to marketing, advertising, collateral production, and other marketing communications for the hotel. Promote the image of the hotel through suitable collateral, online social media channels and appropriate awareness campaigns.

Reports directly to Director of Sales

DUTIES & RESPONSIBILITIES 

Marketing Communications

  • Together with PR Consultant creates an annual Communications Strategy – approved by General Manager and MOHG
  • Work closely with the PR Consultant and Group Communications team to ensure heightened awareness and premium positioning of the brand of Mandarin Oriental in Prague
  • Implement the hotel's annual local advertising plan and co-ordinate if appropriate with the advertising agency
  • Translate the requirements of the hotel (F&B, Rooms) into a comprehensive and specific advertising brief for the agency or graphic designer
  • Plan, organize and oversee all photography sessions for the hotel. These include major collateral photography, food and beverage shots and press release photos
  • Keeps hotel image library updated and organized

Collateral Production

  • To oversee the production of existing collateral and the development of new promotional materials
  • To control inventory and stock of all collateral
  • Ensure adherence to MOHG CID guidelines for all promotional material and advertising
  • Liaise with F&B, Spa, and marketing departments to co-ordinate all hotel promotions and marketing drives
  • Create in-house promotional designs for hotel’s outlets (Rooms, Spa, F&B)
  • Ensure all collaterals and advertising are printed and issued in time to secure coverage

Social Media

  • Develop and manage hotel's presence on Social Media sites such as Facebook, Instagram, Pinterest, etc as recommended by the Group's Social Media policy
  • Build online following (i.e. Facebook fans, Instagram followers, etc)
  • Recommend and facilitate online social media messaging/ marketing
  • Coordination of Local Social media campaigns

Direct Marketing

  • Maintain frequent contacts with hotel's guests and clients through direct marketing activities
  • To develop an overall direct marketing plan on an annual basis
  • To establish, maintain and expand the hotel's database
  • Together with other task force members, oversee and implement the marketing issues of the Guest Recognition Programme

E-Commerce/Web Communications

  • Ensure up-to-date, brand-appropriate web site copy for the hotel.  Liaise with appropriate corporate and property colleagues to update the hotel site as required.
  • Understand the basics of web traffic analysis to understand traffic volume and success of news, press general content features of the property site
  • Work closely with Group e-Commerce and Digital team in implementing digital marketing plan for the hotel and its outlets

Budget

  • To prepare annual expenditure proposal for all advertising and promotional activities for Director of Sales
  • To forecast and allocate the approved budget as per ongoing activities
  • To control all expenditure to be in line with hotel's business activities 

REQUIREMENTS

  • Minimum two years’ experience in marketing
  • Excellent organization and communication skills
  • Capability to work independently and create project teams
  • Focus on clients’ needs
  • Advanced experience in MS Office, Graphic design programme is an advantage
  • Creative mind and basics in copywriting
  • Fluent English

We will provide you with a comprehensive benefits package which includes motivating salary conditions and benefits, attractive working environment in the very heart of Prague, great international team of colleagues, further growth and development with possibility of foreign transfers.

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