Person, Food, Meal, Restaurant, Shelf, Sweets, Birthday Cake, Cafeteria, Shop, Icing

 

 

 

Regional Brand Director, Europe

London, United Kingdom

Regional Brand Director, Europe

  • London
  • Group Communications Division
  • Full time

As a senior member of the brand go-to-market team, this individual will report to the VP Brand and be responsible for setting regional direction on how to build, execute and enhance our strategic marketing efforts to support hotel brand development as well as outbound positioning and story-telling to consumers in the region.

You will be passionate about the Mandarin Oriental brand and have a deep understanding of the region, our customers, and our brand strengths. Your role is to align commercial strategies and resources within our growing regional portfolio as well as to build relevance and desire for our global brand amongst luxury consumers.

In this role, you will be an expert marketing leader, a go-to person for all brand-building matters for the hotels in your region, and a consummate marketing professional and champion of the brand. You will be responsible for building the next generation of the Mandarin Oriental brand in the region and will bring stakeholders on this journey to fulfil that objective. 

Responsiblilites:

Strategic marketing: set the brand-building agenda for the regional portfolio, with consideration for our strategic positioning, brand pillars, competitor set, brand story-telling and communications channels. 

Consumer brand building: develop deep insight into the needs of our current and future consumers in your region as well as competitive position, and translate that into our global strategy to provide clarity and point of market difference to drive cohesion, evolution and brand equity. 

Brand story-telling: to develop a brand-building approach, including content strategy, partnerships, experiential marketing and public relations in partnership with the VP brand, hotel owners, hotel colleagues and regional go-to-market colleagues.

Brand equity: working with the Brand Adherence lead and other regional go-to-market leads, develop processes and systems to drive brand delivery across touch points, from communications to preferences collection and delight on-property

Best practice: review and update brand guidelines and share best practice to drive continuous improvement and scale out what's working amongst property teams. 

Expert: be the brand go-to-market lead in the region.

Impact: develop and put in place appropriate success metrics for brand efforts to ensure on-going improvements. 

Manage a tight budget to ensure judicious investment

 

Qualifications:

Bachelor's degree in business, marketing communications, project management or a related field, or equivalent practical experience. 

8+ years of experience in brand-building, product marketing, communications planning, customer strategy or sales.

Experience working in regional or global roles with a wide range of stakeholders.

Proven track record of building brands across jurisdictions and managing creative agencies.

Knowledge of managing budgets, agencies and partners.

Ability to work in a fast-changing environment, with a tolerance for ambiguity and an entrepreneurial approach.

Willingness to travel 30%.

English essential, European languages an advantage. 

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