Person, Food, Meal, Restaurant, Shelf, Sweets, Birthday Cake, Cafeteria, Shop, Icing

 

 

 

Regional Performance Marketing Director - The Americas

New York, NY, United States, New York, United States

Regional Performance Marketing Director - The Americas

  • New York, NY, United States
  • Full time

The Regional Performance Marketing Director AMER leads strategy and execution of global digital marketing for the group’s Americas-based hotels, supporting the growth of both Rooms and auxiliary revenue via the brand website, MandarinOriental.com. The role is responsible for coordinating the digital activities of the Americas-based hotels, aligning both the overarching performance marketing strategy and the local subtleties that must be built into the unique performance marketing approach. The Regional Performance Marketing Director AMER prioritizes innovation within performance marketing, utilizing customer targeting and carefully created marketing content to generate demand. The role generates demand via intelligent, highly targeted performance marketing activity, seeking to engage incremental guests and drive increased Group share vs. brand competitor set. The role leads management of Americas hotel budgets and execution of corporate campaign funds, utilizing data, modelling & trend analysis to maximize revenue return from their deployment. The Regional Performance Marketing Director AMER prioritizes the evolution of performance marketing reporting and analytics, incorporating attribution data and CRM insights to expand and enhance the Group’s approach to performance marketing.

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