Mandarin Oriental is looking for a Brand Strategy Manager to join our Brand & Customer team at the London Corporate Office.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

About the job

Based at the Mandarin Oriental Corporate Office within the Brand & Customer Team in London, the Brand Strategy Manager role will be instrumental in defining and executing brand strategy across our portfolio. Reporting to the Director of Brand Strategy & Innovation, you will play a key role in ensuring that our brand positioning, strategy, and vision are consistently implemented across all hotels and business verticals to elevate the brand, drive performance, and enhance guest satisfaction.

As a critical member of the team, you will act as a brand custodian, working across multiple departments including development, technical services, digital, marketing, and more. You will take ownership of brand strategy execution, delivering key projects, and ensuring seamless cross-functional collaboration.

As a Brand Strategy Manager, you will be responsible for: 

Brand Strategy & Execution

• Support the Director of Brand Strategy & Innovation in defining and evolving the brand strategy and roadmap, ensuring alignment with business goals.

• Execute and implement strategic initiatives across hotels, business verticals, and corporate functions to enhance brand consistency and elevation.

• Assist in the development of strategic frameworks for new hotel openings, hotel repositionings, and portfolio-wide brand projects.

• Create and deliver brand strategy briefings for internal and external stakeholders, ensuring alignment on brand vision and priorities.

Project Management & Coordination

• Lead the execution and delivery of brand-related initiatives, managing multiple projects and timelines in collaboration with cross-functional teams.

• Coordinate with key internal stakeholders to ensure smooth execution of strategic initiatives.

• Oversee budget planning and monitoring across the Brand & Customer team

Data-Driven Insights & Strategic Thinking

• Utilize market research, guest insights, and competitive analysis to inform and refine brand strategy and roadmap.

• Analyze brand performance data, identifying opportunities for growth and innovation.

• Translate quantitative and qualitative insights into actionable recommendations to drive guest satisfaction and business performance.

As a Brand Strategy Manager, we expect from you:

• 2-3 years of experience in brand strategy, marketing, or related roles within luxury hospitality, travel, consultancy or premium consumer brands.

• Experience working in a global or multi-market environment.

• Proven ability to manage multiple projects, stakeholders, and competing priorities.

• Strong strategic, creative, and analytical thinking with the ability to translate insights into compelling brand strategies.

• Excellent communication and presentation skills, capable of influencing senior stakeholders.

• Proficiency in using data and insights to inform decision-making.

• Passion for the luxury hospitality sector and an understanding of evolving guest expectations.

Our commitment to you:

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.

• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.

• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

We’re Fans. Are you?