The Sirēya Desaru Coast is looking for a Digital Marketing Manager to join our Sales & Marketing Department.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

The Sirēya is a rainforest retreat on Desaru Coast, where jungle meets the sea and Malaysian nature, culture, and connection come alive in a perfect balance of calmness and vibrancy. Experience the enduring legacy of award-winning Kerry Hill Architects, where the spirit of tropical modernism comes to life in The Sirēya Desaru Coast’s final design. Nestled between rainforest and sea, each suite and villa is a study in quiet luxury, thoughtfully framed by nature and attuned to the rhythm of the land.

About the job

The Digital Marketing Manager is responsible for developing, implementing, and managing online marketing strategies that enhance the hotel’s brand visibility, increase online bookings, and drive revenue growth. The role covers all digital channels, including the hotel’s website, social media platforms, online travel agents (OTAs), SEO/SEM, email campaigns, and digital partnerships.

As Digital Marketing Manager, you will be responsible for the following duties:

• Develop and execute a comprehensive digital marketing plan aligned with the hotel’s business goals.
• Monitor market trends, competitor strategies, and identify new opportunities in digital space.
• Collaborate with the sales, revenue, PR, and F&B teams for promotional alignment.
• Oversee the hotel’s website (brand or independent), ensuring updated content, engaging visuals, and user-friendly functionality.
• Optimize website for SEO, mobile responsiveness, and conversion rates.
• Coordinate with web developers and content teams to ensure quality content and visual consistency.
• Implement SEO best practices to increase organic visibility on Google and other search engines.
• Plan and manage PPC/Google Ads campaigns to drive direct bookings and reduce OTA dependence.
• Develop content calendars and manage daily posting on platforms.
• Create engaging content (visuals, videos, stories) to drive reach, engagement, and follower growth.
• Manage paid social campaigns and influencer collaborations to support room, dining, and event promotions.
• Build and manage email campaigns (newsletters, offers, guest engagement).
• Segment email lists and personalize communication for targeted outreach.
• Monitor open rates, click-through rates, and ROI of campaigns.
• Track digital performance using tools such as Google Analytics, Meta Ads Manager, and PMS reports.
• Provide regular digital performance reports to management, including campaign ROI and website analytics.
• Ensure accurate content, imagery, and promotions are reflected across OTA platforms.

As Digital Marketing Manager, we expect from you: 

• Proficient in Google Ads, Google Analytics, Meta Ads Manager, SEO tools, email marketing platforms.
• Creative mindset with strong copywriting and visual content sense.
• Strong project management, multitasking, and communication skills.
• Results-driven with analytical thinking and attention to detail.
• Knowledge of hotel operations, revenue management, and customer journey in hospitality.
• Minimum 3–5 years of digital marketing experience, preferably in hospitality or travel industry.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

We’re Fans. Are you?