Digital Marketing Manager

Mandarin Oriental, Tokyo is looking for Digital Marketing Manager to join our Sales & Marketing team.
Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Mandarin Oriental, Tokyo renowned for its sophisticated luxury and award-winning service, is located in the prestigious Nihonbashi district. A true culinary destination, it features a selection of worldclass dining experiences set against stunning views of the city skyline and Mt. Fuji.

About the job

As the Digital Marketing Manager, you will be responsible in the below duties.

Digital Marketing Manager reports to Director of Marketing and Communications.

As Digital Marketing Manager, you will be responsible for the following duties:

Digital Performance Marketing
Lead the development, management, and optimization of paid media campaigns including paid search, programmatic advertising, native placements, and paid social media to drive traffic, engagement, and direct revenue.

Campaign Management
Oversee the day-to-day management of digital marketing accounts, ensuring campaigns are effectively executed, monitored, and continuously optimized for performance.

Paid Media Strategy
Manage and scale PPC campaigns across key markets and segments, ensuring efficient budget allocation and alignment with the hotel’s commercial and marketing objectives.

Digital Growth & Innovation
Actively contribute to creative brainstorming sessions to develop innovative digital strategies that enhance brand visibility, engagement, and conversion.

Testing & Optimization
Plan, execute, and evaluate digital experiments and conversion tests to continuously improve campaign performance and user experience.

Customer Journey Optimization
Analyze the end-to-end digital customer journey across multiple channels, identifying opportunities to improve conversion points, optimize user funnels, and enhance the booking experience.

Agency & Vendor Management
Manage relationships with digital agencies and technology partners to ensure seamless collaboration, strong campaign performance, and alignment with brand standards.

Digital Innovation & Technology
Monitor emerging digital technologies and marketing trends, identifying opportunities to enhance the hotel’s digital ecosystem and maintain a competitive advantage.

Performance Analysis & Reporting
Analyze and report on the performance of digital marketing initiatives, evaluating results against KPIs, ROI, and revenue targets.

Insights & Optimization
Identify trends and insights to optimize campaign performance, improve targeting strategies, and maximize return on marketing investment.

Cross-Department Collaboration
Work closely with Marketing Communications, F&B, Revenue Management, and other departements team to ensure digital campaigns are aligned with broader brand and commercial strategies.

As Digital Marketing Manager, we expect from you:

•    Degree in Marketing Communications or Digital Marketing preferred but not required
•    Minimum 2 year working experience in a 5 star hotel preferred
•    Knowledge of Meta Business Suite, Google Ads, Google Analytics, and other relevant digital platforms and tools.
•    Familiarity with CMS (Content Management System) platforms and basic HTML is an advantage.
•    Good understanding of visual storytelling, copywriting, and brand consistency across digital channels
•    Ability to analyze digital performance data and translate insights into actionable strategies.
•    Strong command of English is essential; proficiency in Japanese is highly desirable.
•    Knowledge of the luxury hospitality industry and competitor landscape preferred
•    Strong understanding of digital marketing principles, including SEO, SEM, social media, email marketing, and content strategy
 

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.

• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.

• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

• A competitive salary and benefits packages

• Social Insurance Plan – Employees Health Insurance and Employees Welfare Pension Insurance (if applicable)

• Labour Insurance Plan

We’re Fans. Are you?