The Residences at Mandarin Oriental is looking for a Manager, Residences Marketing to join the team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

The Residences at Mandarin Oriental offers a truly unique lifestyle with the best of both worlds – the comforts of a private home combined with the unsurpassed amenities and legendary service of Mandarin Oriental. Having grown from its first property in New York over 20 years ago into a global leader of branded residences, its portfolio now operates 12 properties in 7 countries with many more projects under development including Miami, Abu Dhabi, Madrid, Puerto Rico, and Bali. Residence owners enjoy exclusive access to a dedicated team of full-time Mandarin Oriental trained Residential colleagues including 24-hour concierge, valet, maintenance, housekeeping, and security. From in-residence dining by award-winning chefs to lock up and leave capabilities, The Residences provides a wide range of unrivalled services to complement one’s lifestyle.

About the job

Based at the Mandarin Oriental Office, within the Group Residences Department in New York City, the Manager, Residences Marketing supports the department's overall marketing strategy with a strong focus on project management and account servicing to key developers in the portfolio as defined by the Global Head of Residences Marketing. The Manager will also execute projects to create Residences brand collateral, support new initiatives for Group Residences, and ensure Residences owners globally remain engaged.

As Manager, Residences Marketing you will be responsible for the following duties:

Developer Marketing – Project Management, Brand Direction & Support:

In preparation for a developer's initial marketing and sales process, this role is responsible for:

• Maintaining relationships with lead developer contacts and consultants for projects in the Americas.

• Updating content to the Residences Brand Communication Manual for developers globally.

• Creating and refreshing reference materials provided to developers (i.e. briefing materials, presentations, tool kits, merchandise list, image library, best practices, etc.).

• Providing marketing support throughout a project's life cycle which may last from 6 months to 3 years consisting of the following phases:

• Launch

  • Assist in the review of marketing materials and the sales & marketing timeline for each residential project.

• On-going marketing

  • Review and edit content and messaging including, but not limited to the following:

    • Press releases

    • Sales and marketing brochures

    • Direct mail/electronic direct mail (eDM) Website and digital marketing programs Advertising (print/digital/signage) Sales center

    • Sales film

    • Floor plans

    • Fact sheets

    • Sales scripts

    • Events and activations

    • Social media

• Transition from marketing to sales: During this final stage, assist in the review of developer collateral as they transition to a sales strategy when marketing items and activity are targeted to brokers.

Residences Brand Marketing Support

• Maintain and update Residences pages on Mandarin Oriental.com and Fans of M.O. Elite, Mandarin Oriental’s guest recognition program, working with Digital team on copy, design, and navigation.

• Support ad hoc projects for Group Residences throughout the year. Examples to include, but not limited to:

  • Digital marketing and CRM programs

  • Residences presentations and other visual assets

  • Quarterly Mandarin Oriental executive reports

  • Brand briefing and supporting presentations for Residences colleagues

  • Vendor research and sourcing

Residences Owner Engagement & Recognition

Marketing efforts to existing Residences owners are critical in providing long-term shareholder value, attracting our Residences owners to utilize hotel products and services "at home" and when staying as guests at Mandarin Oriental Hotels around the world ("away benefits") to thereby increase revenue for both the home location and visited properties. This role has the following responsibilities:

• Support marketing programs to effectively engage owners in a relevant manner consistent with an Ultra High Net Worth Individual (UHNWI) lifestyle and in keeping with Mandarin Oriental’s luxury and legendary service positioning.

• Collaborate with Fans of M.O. to improve benefits for Residence owners

• Monitor “home benefits” and outreach to Marketing/Communication teams, Residences Operations, local Residences Directors, and Hotel Directors of Communications.

• Develop and analyze data to track buyer journey and residents’ spend in Mandarin Oriental Hotels.

Additional duties to include:

• 25% travel; varies throughout the year based on project life cycle; travel can be higher depending on project needs.

• Additional duties as assigned by Global Head of Residences Marketing.

As Manager, Residences Marketing , we expect from you:

• Minimum 5 years of professional experience in residential marketing

• Agency management required

• Hospitality and/or luxury background with international exposure preferred

• Fluency in Spanish (or other foreign language) is a plus

• Bachelor’s degree in marketing/communications/PR

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.

• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.

• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

We’re Fans. Are you?