Mandarin Oriental is looking for a Group Director Brand F&B to join our Food & Beverage team.

Are you a visionary leader with a passion for creating world-class dining experiences? Do you thrive in a collaborative environment, blending creative storytelling with commercial acumen? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Based at our Hong Kong Corporate Office, the Group Director Brand F&B leads the strategic creation, development, and stewardship of world-class restaurant and bar concepts globally. This role drives F&B brand innovation, elevates guest experience, and delivers commercially successful, scalable concepts that strengthen Mandarin Oriental’s brand equity.

Reporting to the Group Director of Food & Beverage, this position works closely with Development, Design, Operations, Brand Management, and Ownership Groups to guide the entire lifecycle of F&B concepts—from market research and creative direction to operational readiness and brand performance.

As Group Director Brand F&B, you will be responsible for:

Brand Development & Creative Direction

• Lead creative development of signature restaurants, bars, cafés, lounges, retail, and quick-service concepts globally.

• Translate business needs and brand strategy into compelling, commercially viable F&B concepts.

• Drive creative direction including naming, brand identity, guest journey, ambience, menu positioning, OS&E, uniforms, and service rituals.

• Serve as brand guardian for all F&B concepts, ensuring alignment with brand standards and regional relevance.

• Develop scalable brands as part of Group F&B strategy.

Strategic F&B Programming

• Architect multi-venue strategies, concept zoning, and spatial planning input for hotels.

• Develop scalable solutions including Master Prototypes and enterprise toolkits for consistent deployment.

• Create bespoke F&B brands when owners do not adopt existing prototypes.

Project Leadership & Cross-Functional Partnership

• Lead cross-functional teams (Design, Culinary, Operations, Marketing, Procurement, Development) to deliver concepts on time and within scope.

• Present concept briefs, mood boards, and commercial rationale to stakeholders and owners.

• Manage multiple concurrent projects across development pipelines, conversions, and flagship repositioning.

Market Intelligence & Brand Strategy

• Conduct market research, competitive mapping, consumer insights, and culinary trend analysis.

• Evaluate global prototypes for local markets and recommend adaptations.

• Support long-term strategy with commercial modelling, outlet positioning, and margin optimisation.

Operational Integration & Brand Performance

• Partner with Operations and Culinary leaders to ensure concepts are executable and profitable.

• Guide restaurants from pre-opening through launch, ensuring brand integrity.

• Audit brand performance and recommend enhancements for consistency and guest satisfaction.

Presentations & Innovation

• Design and produce creative presentations, brand decks, and graphical elements.

• Manage rich media assets (imagery, video, artwork, templates) and collaborate with creative agencies.

• Leverage AI to improve processes and validate execution.

• Define future F&B trends and identify trend-setting opportunities.

Analytics & Research

• Analyse trade news and industry data to inform recommendations.

• Develop analytical insights for each concept and maintain research materials.

As Group Director Brand F&B, we expect from you:

• Minimum 5 years as a Brand Director with F&B concepts, including rollout of restaurant brands.

• Experience managing owners and third-party relationships.

• International exposure and experience with franchise-ready brand systems.

• Extensive hospitality and/or restaurant industry experience, preferably with operational background.

• Expertise in brand management from concept to completion.

• Skills in brand development, creative direction, multi-venue programming, market research, and stakeholder relations.

• Proficiency in Adobe Creative Cloud and presentation design.

Attributes:
A visionary F&B brand leader who blends creative storytelling with commercial acumen, deeply connected to global dining culture, and thrives in a high-performance, multi-market hospitality environment.

Our Commitment to You

• Learning & Development: Your success is our success. We craft unique programmes for every stage of your career so you can grow continuously.

• MOstay: Enjoy complimentary nights and attractive rates at Mandarin Oriental properties worldwide.

• Health & Wellness: Your wellbeing matters to us. We offer global health benefits and wellness programmes.

• Retirement Plans: We reciprocate your commitment with competitive retirement plans.

• Local Benefits: Competitive salary and benefits package.

We’re Fans. Are you?