As Marketing Communications Executive, you will be responsible for the following duties:
Develop compelling content in both Mandarin and English for the hotel’s social media platforms.
Plan and manage engaging social media campaigns to increase brand visibility.
Oversee daily operations of official social media channels (Facebook, Instagram, LINE), including audience interaction, enquiry response, and channel optimization.
Conceptualize and execute creative digital campaigns to enhance brand awareness.
Write and distribute EDM newsletters to promote hotel offers and events.
Update and maintain official website content in coordination with the wider MarCom team.
Assist in video content planning and production to support marketing initiatives.
Monitor and respond to online guest reviews across platforms such as TripAdvisor, Google, C-Trip, Expedia, and Agoda.
Collaborate with influencers and manage influencer marketing activities from outreach to post-campaign tracking.
Assist in marketing collateral design and production: Support the creation and execution of marketing materials that align with the brand’s identity.
As Marketing Communications Executive, we expect from you:
1–3 years of experience in digital marketing, social media, or a similar role
Bachelor’s degree or above in Marketing, Communications, or a related field
Strong copywriting skills in both Traditional Chinese and English
Familiarity with Facebook Business Manager and social media analytics tools
Understanding of digital advertising tools (Meta Ads, Google Ads, LINE Ads, etc.)
Creative mindset with excellent attention to detail
Passionate about branding, hospitality, and digital content trends
Our commitment to you
Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
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