The Sirēya Desaru Coast is looking for a Marketing & Communication Manager to join our Sales & Marketing Department.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

The Sirēya is a rainforest retreat on Desaru Coast, where jungle meets the sea and Malaysian nature, culture, and connection come alive in a perfect balance of calmness and vibrancy. Experience the enduring legacy of award-winning Kerry Hill Architects, where the spirit of tropical modernism comes to life in The Sirēya Desaru Coast’s final design. Nestled between rainforest and sea, each suite and villa is a study in quiet luxury, thoughtfully framed by nature and attuned to the rhythm of the land.

About the job

The Marketing & Communications Manager is responsible for planning, developing, implementing, and managing marketing and communication strategies to enhance the company’s brand visibility, support business objectives, and drive revenue growth. This role oversees all marketing channels, communications, public relations, advertising, promotions, and digital platforms, ensuring consistent messaging and a strong brand presence in the market.

As Marketing & Communications Manager, you will be responsible for the following duties:

• Support the Director of Sales & Marketing across all aspects of marketing at resort level.
• Work closely with the Director of Sales & Marketing to execute B2C and B2B multi-channel campaigns to drive resort brand awareness and bookings across trade, direct and third-party channels.
• Work with a cross-departmental team to maintain and develop the master content and promotions calendar for all strategies and campaigns for the resort.
• Work closely with Director of Sales & Marketing and Global Commercial Team to track campaign performance and metrics.
• Ensure all creative assets and sales and marketing materials adhere to global The Sireya Desaru Coast brand guidelines and templates e.g. print ads, display ads, social ads, factsheets, brochures, gifting etc.
• Ensure all on-resort guest-facing collateral and communications follow global The Sireya Desaru Coast brand guidelines and templates e.g. in-room compendiums, spa menus, resort branded items, activity sheets etc. Ability to draft on resort requirements—guest letters, etc.
• Develop materials and assets required to promote The Sireya Desaru Coast and ensure they maintain up-to-date and factually correct. Own and develop resort press material.
• Ensure brand consistency across all commercial channels and touch-points.
• Act as the The Sireya Desaru Coast brand ambassador and ensure resort activations align with The Sireya Desaru Coast brand standards.
• Work with the Director of Sales & Marketing and Global Commercial Team across resort photo and video shoots and ensure assets are shared with the wider community and uploaded onto the central system.
• Design and create marketing collateral in line with the The Sireya Desaru Coast global standards and ensure the quality and accuracy of design aligns with the global brand.
• Manage the print production of collateral and understand the different specifications and processes available.
• Work closely with resort operational teams to pull together promotional timelines and materials and assets required to promote on property events and activations across Spa, F&B, Activities, Rooms etc.
• Work closely with Director of Sales & Marketing to develop email marketing calendars and content plans.
• Work closely with Director of Sales & Marketing to ensure resort website is continually updated with most recent information and content.
• Execute media relations, events, social media, and other emerging media platforms and ensure all activity is maximized.
• Continued interface across a variety of media, across all mediums.  This should include key social media channels, including key people of influence, brands, etc.
• Ability to pitch media and have excellent storytelling skills.  Ability to host and manage media on resort, including itinerary creation, interviews, filming, and more.
• Manage the media database on Salesforce.
• Develop all key messages for the resort and ongoing story angle development for media and editorial.
• Support the on resort team with development of monthly social media content calendars to be approved by Global Social Media Team.
• Ensure resort is properly represented at tradeshows and events with the appropriate commercial materials, in line with The Sireya Desaru Coast brand guidelines.
• Read all relevant press, aware of luxury trends and share with the wider commercial team as well as emerging design, creative and travel trends, web technologies and digital marketing advances.
• Ensure all copywriting and editing is aligned with The Sireya Desaru Coast tone of voice. 
• Develop and manage ongoing content creation and ensure its distribution across all channels including website, e-mail marketing, social etc.
• Responsible for graphic design, content development and copyediting.
• Develop and execute social media content and campaigns with any agency of record.
• Collaborate with agencies, freelancers, community outreach organizers, media, and other vendor partners.
• Establish and maintain effective working relationships with colleagues in other departments.
• Collaborate with a wide variety of functional areas to execute specific marketing plans for revenue outlets within the resort.
• Demonstrate keen understanding for the unique obstacles, needs and business requirements of designated functional areas.
• Prepare creative briefs to define commercial objectives and guide creative development.
• Be familiar and work within budgets related to strategic initiatives.
• All other duties as assigned by Director of Sales & Marketing.

As Marketing & Communications Manager, we expect from you: 

• High-level understanding of InDesign, Photoshop, Adobe Acrobat, CMS experience, PowerPoint and Excel.
• Knowledge of digital marketing including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email & Acquisition Marketing, Social Media Marketing and other online advertising.
• Proficiency in web analytics and web metrics required including Mastery of Google Analytics/Webmaster tools and dashboards.
• Excellent writing and verbal skills.
• Write routine reports, correspondence, business letters, summaries, and reports using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style.
• Ability to speak and present effectively before groups such as customers or employees.
• Experience with Brand building and demand generation through content - blogs, social, video, web, e-mail.
• Strong analytical skills and data-driven thinking
• Proven communication, project management, and organizational skills.
• Ability to manage multiple projects in a fast-paced environment, comfortable, confident and enthusiastic when working with tight deadlines
• Proven ability to work effectively within a cross-departmental team
• Must be a strong self-starter as well as an effective team player
• Passion, Integrity, Energy and idea generating initiatives.
• Excellent organization and managerial skills with the ability to create high impact concise content specific communications
• On property and pre-opening experience would be an added benefit.
• Experience working with luxury brands or within the luxury hospitality / travel area
• Speaks fluent English and foreign language skills would be an advantage.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

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