Senior Director of Marketing & Communications

Mandarin Oriental Hotel Group

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world.

Increasingly recognized for creating some of the world’s most sought-after properties, the Group provides 21st century luxury with oriental charm. Above all, Mandarin Oriental is renowned for creating unique hotels through distinctive design and a strong sense of place, luxury hotels right for their time and place. 

Emirates Palace Mandarin Oriental, Abu Dhabi

Emirates Palace is the definition of an unrivalled Arabian fantasy. From a 1.3 km pristine private beach, landscaped pools and a private marina overlooking a natural bay, the hotel is located in the heart of Abu Dhabi and perfect for a once-in-a lifetime holiday or for events and meetings that make a statement, with some of the city’s largest hotel conference centres. Emirates Palace offers award-winning 5-star luxury hospitality and authentic local experiences with 394 luxurious rooms and suites along with award-winning culinary cuisines.

Responsibilities

• Strategic Oversight: Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth.
• Team Leadership: Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals.
• Budget Management: Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives.
• Partnership Development: Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation.
• Customer Insight: Leverage market research and guest data to refine marketing strategies and enhance engagement.
• Crisis Management: Expertly handle public relations challenges, safeguarding the brand’s reputation and addressing negative perceptions.

Experience and Background

• Seasoned Professional: 12 + years in Marketing and Communications, strong focus on luxury industries.
• Proven Achievements: Demonstrated success in crafting and executing high-impact marketing campaigns and elevating brand prestige in the luxury market.
• Educational Qualifications: An advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.

Key Competencies and Expertise

• Luxury Market Insight: In-depth knowledge of the ultra-luxury market, including trends, customer behavior, and competitive dynamics.
• Strategic Vision: Expertise in developing and executing sophisticated marketing strategies that align with the business’s luxury brand identity and business objectives.
• Creative Leadership: Skilled in guiding the creation of high-end content and campaigns that captivate an affluent audience.
• Brand Stewardship: Proficient in managing and enhancing the hotel's brand image, ensuring consistency across all communication channels.
• Digital Savvy: Strong understanding of digital marketing, social media, CRM systems, and data analytics.
• Business Acumen: Proficient in overseeing various operational aspects within a multifaceted resort complex.

Personal Attributes

• Sophisticated Communication: Maintain an elegant and polished communication style suited for high-net-worth individuals and luxury brand stakeholders.
• Innovative Approach: With a forward-thinking mindset, stay ahead of industry trends and embrace new strategies to distinguish the resort in a competitive market.
• Cultural Sensitivity: Exhibit awareness and respect for diverse cultural nuances, crucial for an international clientele and team.