Mandarin Oriental Hotel Group

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Emirates Palace Mandarin Oriental, Abu Dhabi

Emirates Palace is the definition of an unrivalled Arabian fantasy. From a 1.3 km pristine private beach, landscaped pools and a private marina overlooking a natural bay, the hotel is located in the heart of Abu Dhabi and perfect for a once-in-a lifetime holiday or for events and meetings that make a statement, with some of the city’s largest hotel conference centres. Emirates Palace offers award-winning 5-star luxury hospitality and authentic local experiences with 394 luxurious rooms and suites along with award-winning culinary cuisines.

Responsibilities

• Strategic Oversight: Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth.
• Team Leadership: Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals.
• Budget Management: Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives.
• Partnership Development: Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation.
• Customer Insight: Leverage market research and guest data to refine marketing strategies and enhance engagement.
• Crisis Management: Expertly handle public relations challenges, safeguarding the brand’s reputation and addressing negative perceptions.

Experience and Background

• Seasoned Professional: 12 + years in Marketing and Communications, strong focus on luxury industries.
• Proven Achievements: Demonstrated success in crafting and executing high-impact marketing campaigns and elevating brand prestige in the luxury market.
• Educational Qualifications: An advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.

Key Competencies and Expertise

• Luxury Market Insight: In-depth knowledge of the ultra-luxury market, including trends, customer behavior, and competitive dynamics.
• Strategic Vision: Expertise in developing and executing sophisticated marketing strategies that align with the business’s luxury brand identity and business objectives.
• Creative Leadership: Skilled in guiding the creation of high-end content and campaigns that captivate an affluent audience.
• Brand Stewardship: Proficient in managing and enhancing the hotel's brand image, ensuring consistency across all communication channels.
• Digital Savvy: Strong understanding of digital marketing, social media, CRM systems, and data analytics.
• Business Acumen: Proficient in overseeing various operational aspects within a multifaceted resort complex.

Personal Attributes

• Sophisticated Communication: Maintain an elegant and polished communication style suited for high-net-worth individuals and luxury brand stakeholders.
• Innovative Approach: With a forward-thinking mindset, stay ahead of industry trends and embrace new strategies to distinguish the resort in a competitive market.
• Cultural Sensitivity: Exhibit awareness and respect for diverse cultural nuances, crucial for an international clientele and team.