Digital Marketing Manager

Responsibilities: 

Digital Marketing:

• Proactively plan creative, compelling, and targeted digital communications activity and campaigns
• Manage the creation and implementation of engaging content on the hotel’s website and social media channels, email campaigns and digital advertising
• Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions
• Monitor and analyse the performance of OTAs platform and performance marketing providing regular reports and optimise the performance  
• Create and execute social media campaigns that will generate leads, drive quality traffic and fans/followers engagement
• Plan and execute monthly newsletter
• Oversee photo and video shoot to develop creative assets to be implemented on digital and social channels
• Community management on hotel’s social media accounts
• Manage multiple social media accounts using Business Manager, HootSuite, etc.
• Generate monthly reports on social media performance with the ability to study and analyse figures to improve campaign performance

Administration: 

• Prepare monthly marketing reports related to digital marketing initiatives
• Regular update on weekly marketing status report
• Provide digital marketing services support for hotel’s key departments
• Assist to evaluate requests for media stays (websites, bloggers, etc.) and digital advertising for the approval of the Director of Marketing and Communications

Specifications: 

• Minimum 3 - 5 years of experience in digital marketing role, preferably in travel or hospitality industry
• Proficiency in digital marketing tools and platforms such as Google Analytics and social media management tools
• Strong written and verbal communication skills, fluency in Chinese is preferred
• Knowledgeable on OTAs platforms and Chinese social media channels is preferred  
• Ability to multitask, prioritise and meet tight deadlines in an agile environment