Mandarin Oriental, Boston is looking for a Director of Marketing & Communication to join our Marketing team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Mandarin Oriental, Boston is situated in the heart of the Back Bay overlooking Boylston Street. Our luxurious 138 guest rooms and 12 suites set the standard for spaciousness, combining classic Bostonian residential elegance with refined hints of our Oriental heritage. Our spa introduces Boston to world-acclaimed and unique Mandarin Oriental therapies.

About the job

Based at the Mandarin Oriental, Boston within the Marketing department in Boston, Massachusetts, the Director of Marketing & Communication will be responsible for the development, implementation, execution and budget control of the hotel's annual marketing and communications strategy. The Director of Marketing & Communication will oversee all matters relating to the marketing and communications plan including media relations, digital marketing, consumer relationship management, social media, advertising, brand identity and collateral production for the hotel to ensure fully integrated campaigns. The Director of Marketing & Communication will oversee the Digital Marketing Coordinator.

The Director of Marketing & Communication reports to the General Manager.

As Director of Marketing & Communication, you will be responsible for the following duties:

Brand Identity

• Ownership of hotel brand identity, including development, management, and production of brand identity materials

Advertising

• Oversee all phases from planning to briefing and implementation of the hotel's annual advertising plan; coordinate with MOHG advertising department on all matters related to media planning
• Plan, organise and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use

Public Relations

• Serve as the hotel’s brand representative and spokesperson for key media and public-facing opportunities
• Develop and execute an integrated PR strategy that strengthens the hotel’s positioning locally and internationally, ensuring alignment with MOHG corporate communications and maximizing earned media exposure across all channels
• Ensure hotel receives regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions
• Oversee the hotel’s Press Office, including media relationship management, press release development, hosting of media visits, crisis communications coordination, and preparation of monthly PR reports

Social Media

• Lead the hotel’s social media strategy, ensuring brand-aligned content, governance compliance, and coordination with global teams on paid social campaigns targeting both local and global audiences

Customer Relationship Management

• Maintain frequent contact with the hotel's guests and clients through direct marketing activities
• Develop an overall annual direct marketing plan
• Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world
• Organise photography for VIP visits, exhibitions and social functions; oversee consumer events as required

Digital Marketing / E-Commerce

• Maintain accurate, current, and brand-aligned website content, ensuring timely updates to imagery, video, news, and press materials
• Ensure news related information, photography, videography and press releases are updated and featured as appropriate for all audiences
• Analyze digital performance metrics and collaborate with global teams on PPC, meta search, and email campaigns, providing local market insights to optimize ROI
• Provide local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity in order to optimise return on paid search marketing
• Act as the hotel’s primary liaison for new digital and e-commerce initiatives, supporting implementation and user testing for emerging website, mobile, and social capabilities

As Director of Marketing & Communication, we expect from you: 

• Minimum of 5 years of experience in a similar senior leadership role; experience in luxury hospitality is strongly preferred
• Strong business acumen with the ability to prepare an annual budget for marketing and communication activities
• Strong background in brand positioning, storytelling, and developing partnerships
• Exceptional management, leadership, organizational, and communication skills
• Reading, writing, and oral proficiency in the English language
• Knowledge of the local market strongly preferred

Desirable:

• College degree in Marketing, Communications, Hospitality Management, or a similar related field.

Compensation:

The salary range for this position is $145,000-155,000 annually plus eligibility for an annual incentive bonus based on hotel financial performance.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

 Local Benefits

• A competitive salary and benefits package
• Complimentary dry-cleaning services
• Meals served while on duty
• Discounted colleague parking available

Equal Employer Opportunity Statement

Mandarin Oriental Hotel Group provides equal employment opportunities (EEO) to all colleagues and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Mandarin Oriental Hotel Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Mandarin Oriental Hotel Group expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Mandarin Oriental Hotel Group’s colleagues to perform their job duties may result in discipline up to and including discharge.

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