Emirates Palace Mandarin Oriental, Abu Dhabi is looking for a Social Media Manager to join our Marketing team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Emirates Palace Mandarin Oriental, Abu Dhabi is the definition of an unrivalled Arabian fantasy. From a 1.3km pristine private beach, landscaped pools and a private marina overlooking a natural bay, the hotel is located in the heart of Abu Dhabi and perfect for a once-in-a-lifetime holiday or for events and meetings that make a statement, with some of the city’s largest hotel conference centres. Emirates Palace, Abu Dhabi offers award-winning 5-star luxury hospitality and authentic local experiences with 390 luxurious rooms and suites along with award-winning culinary cuisines.

About the job

Based at the Emirates palace Mandarin Oriental, Abu Dhabi within the Sales & Marketing Department, the Social Media Manager is responsible for developing and implementing social media strategies in order to increase online presence and improve marketing and sales efforts of the hotel and its outlets. This position works closely with food & beverage, spa, leisure, membership and rooms to develop and execute the story telling at the resort. The Social Media Manager reports to the Director of Marketing Communications.

As Social Media Manager, you will be responsible for the following duties:

• With the guidance of the Director of Marketing Communications design and implement the hotel’s social media and e-commerce strategy with KPIs.
• Proactively plan creative, compelling, and targeted social media activity and campaigns.
• Stay informed of upcoming trends and developments within the field of social media.
• Research and develop new ways to leverage social content to improve performances.
• Setting KPIs for social media agencies and using relevant social media monitoring tools to manage all of the resort’s social channels.
• Conduct competitive analysis studies on competition and provide recommendations on content changes for the resort’s social channels.
• Oversee all social media accounts of the resort, which includes F&B and Spa, through social media agencies and ensure accountability.
• Prepare and implement the annual social media content strategy in accordance to brand.
• Prepare bi-weekly posting and Instagram Stories for approval of the Director of Marketing Communications.
• Plan and execute social media influencer campaigns, working closely with local and/or international influencers / KOLs and with the Assistant Public Relations Manager.
• Collaborate with the eCommerce Manager to create and execute social media campaigns that will generate leads, drive quality traffic and fans/follower’s engagement.
• Community and crisis management on multiple social media accounts.
• Prepare monthly reports on social media for distribution to department heads and executive committee.
• Work closely with various departments to produce quality content for social media.
• Writing, commissioning, and editing materials for a range of key hotel’s audiences for use across all social media platforms.
• Plan, organize and oversee all social media photography / videography sessions.

As Social Media Manager, we expect from you: 

• Degree holder in Marketing or eCommerce Management or related discipline
• At least 2 years solid experience in similar capacity, preferably in luxury hospitality field, resort experience will be a plus
• Excellent communications skills, articulate and compelling communication style
• Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
• Strong attention to detail
• Proven track record with project management skills
• Capable of creative thinking, working with flair and imagination
• English – strong written and verbal skills

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

We’re Fans. Are you?